With just five channels to choose from, I quickly memorized the TV schedule.
I loved shows like The Munsters, and I also had a great time with the TV commercials.
That's quite a lot to ask of thirty seconds of TV time or 25 square inches of the newspaper, but without interruption, there's no chance for action, and without action, advertising flops.
As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer.
Odds are, your response will be a little different.
If you're a New Yorker, you might ignore him altogether.
Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.
And if the ads were any good at all, people bought the products.
Don't forget to include giant brand names on T- shirts, the logos on your computer, the Microsoft start-up banner on your monitor, radio ads, TV ads, airport ads, billboards, bumper stickers and even the ads in your local paper.Imagine you're in an empty airport, early in the morning.There's hardly anyone there as you leisurely stroll towards your plane.You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off.Same guy comes up to you and asks the same question.